履历
教育 / 经验 / 能力概览 / Education / Experience / Overview
2023 — 2025
自由职业 / 独立项目负责人
(影视全流程制作 & 实体商业运营)
(Full‑cycle film production & retail operation)
此阶段以独立身份并行运作两个不同领域的项目,展现了跨界统筹能力与极强的自我驱动力。
Managed parallel projects across two domains, demonstrating cross‑disciplinary coordination and strong self‑drive.
商业影像全案制作(Film Production):
- 全流程交付:独立承接并主导商业短片、品牌TVC及发布会视频内容的制作,涵盖从创意脚本拆解、现场拍摄统筹到DIT数据管理的全链路环节。
- End‑to‑end delivery: led commercials, brand TVCs, and launch videos, covering script breakdown, on‑set coordination, and DIT data management.
- 后期制作专家:负责高标准的后期剪辑、调色与特效包装,严格把控成片质量,确保交付内容精准契合客户的商业诉求与分发标准。
- Post‑production lead: editing, color grading, and motion packaging with strict quality control to meet client goals and delivery specs.
线下空间品牌运营(Retail Operation):
- 实体店面管理:负责陶瓷行业线下体验店的整体运营,包括选品策略制定、空间陈列美学设计及库存进销存管理。
- Retail operations: managed a ceramics experience store, including product selection, spatial merchandising, and inventory control.
- 营销与客群维护:策划店内微型展览与主题活动,有效提升空间坪效;建立并维护核心客户社群,提升复购率与品牌口碑。
- Marketing & community: curated micro‑exhibitions and events, improving space efficiency; built core client community to lift retention and brand reputation.
2022 — 2023
玫式文化 | 导演 & 后期主管
(纪录片与城市宣传片项目)
(Documentary & city‑promo projects)
此阶段在专业影视公司任职,积累了正规团队协作与大型项目执行经验。
Worked within a professional production company, gaining experience in large‑scale team projects.
- 核心主创:担任纪录片及城市宣传片项目的导演组核心成员,负责视听语言的创意构思与落地执行。
- Core creator: led creative development and execution of audiovisual language for documentaries and city promos.
- 后期统筹:独立承担商业项目的后期制作工作流,运用蒙太奇剪辑思维优化叙事节奏,显著提升了影片的艺术表现力与商业价值。
- Post supervision: owned post workflows and used montage editing to optimize pacing and enhance artistic and commercial impact.
2021 — 2022
中传英才计划 | 影视制作进修
(职业技能进修)
(Professional training)
此阶段通过系统化学习,完成了从文案思维到导演/制作思维的专业转型。
Completed a structured transition from copywriting mindset to directing/production mindset.
- 系统进修:完成一年制影视制作全科班学习,系统掌握了导演思维、剧本创作、摄影灯光及后期全流程制作工艺(Premiere/DaVinci Resolve等),具备了符合影视工业标准的制作规范。
- Comprehensive training: directing, scriptwriting, cinematography & lighting, and full post workflows (Premiere/DaVinci Resolve), aligned with industry standards.
2020 — 2021
赫芮琪珠宝 | 品牌策划专员
(文案策划与活动执行)
(Copywriting & event execution)
此阶段建立了扎实的商业文案功底与品牌营销意识。
Built strong commercial copywriting skills and brand marketing awareness.
- 文案体系构建:负责珠宝产品线的商业卖点提炼,撰写高转化率的产品详情页文案及品牌宣发稿件。
- Copy system: crafted high‑conversion product detail copy and brand communications.
- 会展执行支持:深度参与大型商业珠宝展会的策展规划,负责展位视觉内容的文字统筹及现场执行,协助团队实现品牌形象的精准输出。
- Exhibition support: planned and executed trade‑show content and on‑site delivery for brand presentation.